Skip to main content

Tag: sales

How an API Can Be Leveraged to Boost Sales

WHAT AN API CAN DO: TECHNICAL DETAILS Before knowing how an API can make you money, you should first understand what an API does. API is a common term used for any component that can be used as a “middleman” between a client application and data (e.g., a third-party developer program and your internal procedures). APIs aren’t only for web applications. They are a part of operating systems that give external software access to low-level computer functionality. APIs can be implemented in many computer systems that allow third-party developers access to internal functionality...

Continue reading