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Tag: mobile

Building a mobile-friendly website? Do these 8 critical things first.

Written by STEP Software on . Posted in Blog. No Comments on Building a mobile-friendly website? Do these 8 critical things first.

Note: This article continues our look at mobile-friendly websites, and why it has become essential for all businesses to have a mobile-first web presence. For guidance on making the business case within your own organization, check out our earlier article – Your business needs a mobile-friendly website. Here’s why. THE WORLD LEADS WITH MOBILE There is no longer any doubt that we live in a mobile world. Data from Statista confirms we’ve already passed something of a tipping point, and there’s no going back. According to this research firm, just over 59% of global website...

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Your business needs a mobile-friendly website. Here’s why.

Written by STEP Software on . Posted in Blog. No Comments on Your business needs a mobile-friendly website. Here’s why.

THE SMARTPHONE AGE Chances are that your business has already done a great job shifting into the digital space. You’ve probably got a decent website, reasonably active social accounts, and a pretty good range of ways for customers, suppliers, and other stakeholders to contact you. But it’s not enough. While you’ve been busy doing all the things necessary to build your brand, the world has changed around us. The desktop PC is no longer the dominant piece of hardware –at home or in the office. We live in a mobile world now, We can work wherever there’s connectivity – meaning everywhere....

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How Having a Mobile App Can Benefit Your Business

Written by STEP Software on . Posted in Blog. No Comments on How Having a Mobile App Can Benefit Your Business

LET CUSTOMERS SHOP FROM ANYWHERE  A mobile app can bring the products and services you provide to customers no matter where they happen to be, generating more leads and closing more sales. We live in a very busy world geared towards convenience, so allowing people to buy from your business quickly and easily, whether they’re out and about or relaxing at home, can do wonders for your bottom line. COMMUNICATE MORE EASILY  A mobile app can change how you interact with customers, making it far easier for them to get in touch with you. You can include email and chat features...

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3 Benefits of Mobile Website Optimization

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1. IMPROVE SEO RANKINGS One of the main advantages of mobile website optimization is that it is a fantastic way to rank much higher in search engines. A mobile-friendly website that ranks high in Google search results will reach a much wider audience than a site that isn’t optimized for mobile users. Ultimately, reaching a larger audience can increase the bottom line for your business and give you a competitive edge over other companies that fail to create mobile-friendly websites. 2. KEEP USER ATTENTION The speed of a website is essential in today’s digital world, as the...

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5 Reasons to Hire a Professional Website Designer

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1. MAXIMIZE WEBSITE TRAFFIC One of the best ways to increase traffic to your business site is to use a professional website designer. Creating a unique website for your business can improve your position in search results and expand the outreach of your company. A professional website includes many features, such as a responsive design that loads quickly and is compatible with a variety of browsers. A professional website designer will focus on the latest SEO (search engine optimization) practices in creating a keyword-optimized site that reaches as many potential customers as possible. 2....

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5 Ways to Improve Your Voice Search Optimization

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1. SCHEMA MARKUP Search engines scour your site’s metadata in an attempt to rank it accurately. The tags used in a site’s metadata are known as schema markup and can help improve its search engine standing. Consider the terms an individual may use when searching for your site and add relevant tags into your schema markup. It’s important to consider the subtle differences between phrases commonly used in voice searches and the ones in more traditional text-based ones. If you can identify the terms most frequently used in voice searches, adding them to your schema markup...

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