Developers take notes as Twitter rebrands as X – and kills the bird for good
THE POWER OF A BRAND
Rebranding could very well be the most strategic decision an organization ever makes. Brand equity, after all, represents the sum total of how customers, end-users, and other stakeholders feel about the organization – and why they choose to interact with it in the first place. It can’t be bought, it must be earned and strengthened over time.
Executed well, a rebranding can build on that foundation. It can keep the brand fresh and competitive – even relevant – amid the relentless pace of changing consumer trends, and of course shifting competitive pressures.
A botched...