Apple Vision Pro won’t break sales records – but it will still change computing
THINKING – AND ACTING – BEYOND IPHONE
Let’s be clear: Apple needs to wean itself off of its iPhone habit. Last year, 52% of Apple’s revenue of $394.3 billion USD came from iPhone sales. While this is down from previous years – as the company has successfully launched the Apple Watch, AirPods, and its growing ecosystem of services, among others – it still leaves the company vulnerable to slowing growth in smartphone-related revenues.
And make no mistake: that growth is already headed south. IDC recently revised its global handset sales projections for 2023...