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How to Increase Traffic Flow to Your Website

Written by STEP Software on . Posted in Blog. No Comments on How to Increase Traffic Flow to Your Website

1. UTILITY The number one element that search engines look for when ranking your site is how well it functions for its advertised purpose. This means that the smoother your site operates, the more visitors it will receive. Things like elegant main navigation and descriptive captions for your images can introduce visitors to your message and assist them in finding what they came for. Invest time, money and energy into creating the most useful website possible for your budget. It’s also important to ensure your site works just as well on mobile devices as it does on the desktop. Adjust...

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5 Ways to Spring Clean Your Website

Written by STEP Software on . Posted in Blog. No Comments on 5 Ways to Spring Clean Your Website

1. CHECK ALL YOUR LINKS Your website can have between a dozen and hundreds (or even thousands) of links. There are inbound links in your written content that link to other parts of your site, and outbound links that show customers where you sourced your information. If these links are not working properly, then potential customers can end up aggravated – and this tends to mean that they will not become your customers. While this step of the website spring cleaning process may be tedious, it’s incredibly important. Take a few hours out of your day to check that all links are...

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