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How Having a Mobile App Can Benefit Your Business

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LET CUSTOMERS SHOP FROM ANYWHERE  A mobile app can bring the products and services you provide to customers no matter where they happen to be, generating more leads and closing more sales. We live in a very busy world geared towards convenience, so allowing people to buy from your business quickly and easily, whether they’re out and about or relaxing at home, can do wonders for your bottom line. COMMUNICATE MORE EASILY  A mobile app can change how you interact with customers, making it far easier for them to get in touch with you. You can include email and chat...

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3 Benefits of Mobile Website Optimization

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1. IMPROVE SEO RANKINGS One of the main advantages of mobile website optimization is that it is a fantastic way to rank much higher in search engines. A mobile-friendly website that ranks high in Google search results will reach a much wider audience than a site that isn’t optimized for mobile users. Ultimately, reaching a larger audience can increase the bottom line for your business and give you a competitive edge over other companies that fail to create mobile-friendly websites. 2. KEEP USER ATTENTION The speed of a website is essential in today’s digital world, as...

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5 Reasons to Hire a Professional Website Designer

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1. MAXIMIZE WEBSITE TRAFFIC One of the best ways to increase traffic to your business site is to use a professional website designer. Creating a unique website for your business can improve your position in search results and expand the outreach of your company. A professional website includes many features, such as a responsive design that loads quickly and is compatible with a variety of browsers. A professional website designer will focus on the latest SEO (search engine optimization) practices in creating a keyword-optimized site that reaches as many potential customers as...

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4 Reasons Your Small Business Needs Security Automation Services

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1. REDUCE EMPLOYEE MISTAKES One of the many advantages of security automation is that it greatly reduces the number of mistakes in the workplace due to human error. Employees are much more likely to become careless and make mistakes if they are continually performing mundane tasks each day. However, security automation is perfect for handling many of these duties, such as automatically downloading the latest security updates or uploading daily data backups to the cloud. Time saved by automation = more time to focus on the tasks at hand. And we call that a productivity win. 2....

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How to Increase Traffic Flow to Your Website

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1. UTILITY The number one element that search engines look for when ranking your site is how well it functions for its advertised purpose. This means that the smoother your site operates, the more visitors it will receive. Things like elegant main navigation and descriptive captions for your images can introduce visitors to your message and assist them in finding what they came for. Invest time, money and energy into creating the most useful website possible for your budget. It’s also important to ensure your site works just as well on mobile devices as it does on the...

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5 Advantages of Business Intelligence Software

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1. IDENTIFY STRENGTHS AND WEAKNESSES OF YOUR BUSINESS One of the top benefits of business intelligence software is that it makes it easy for you to identify the strengths and weaknesses of your company due to the user-friendly format. You can instantly generate a broad spectrum of reports to give you valuable insight into the daily operations of your business. Business intelligence software also allows your company to frequently capitalize on data-backed ways to improve and to use quantifiable data to gain a competitive edge. 2. ACCESS TO REAL-TIME INFORMATION An additional...

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Why Bespoke Software Is A Smart Choice for Your Business

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ROOM TO GROW WITH YOUR BUSINESS Off-the-shelf software is usually designed to solve a broad set of needs, whether you’ve been in business five minutes or five years. Bespoke software, on the other hand, can be engineered to meet your business needs now while creating opportunities to grow and change along with your business, to give you a technical advantage. At STEP Software, we work with our clients to implement a phased approach that means you only pay for the features you need now, with the freedom to execute the next phase when it makes sense to do so. You get the immediate...

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Satisfying Your Curiosity About 3D Printing

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HISTORY OF 3D PRINTING Although you might think 3D printing is a new technology, it has been around for quite a while. The journey of 3D printing began when Hideo Kodama published a paper in 1981 describing a rapid-prototyping system which made use of photopolymers, an acrylic-based material. When a UV laser beam hits a liquid photopolymer, it turns into a solid. Three years later, Charles Hull invented stereolithography. This machine lets designers make digital models and transform them to print something tangible. The secret of stereolithography lies in its use of the...

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Focused IT Consulting Fosters Small Business Innovation

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THE SYSADMIN: WEARER OF MANY HATS A system administrator handles the core of your IT setup. They’re the ones who design and maintain how users, groups of users, computers, and groups of computers behave. This is true whether you’re looking at a specific user or computer, or across the entire network. Adding IT consultants to your company’s roster of reliable resources can ensure your network is optimized and secure.  In many small- to mid-sized businesses, the IT expert is expected to know everything about technology, even if it’s not necessarily computer...

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5 Ways to Spring Clean Your Website

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1. CHECK ALL YOUR LINKS Your website can have between a dozen and hundreds (or even thousands) of links. There are inbound links in your written content that link to other parts of your site, and outbound links that show customers where you sourced your information. If these links are not working properly, then potential customers can end up aggravated – and this tends to mean that they will not become your customers. While this step of the website spring cleaning process may be tedious, it’s incredibly important. Take a few hours out of your day to check that all links...

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