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How to Increase Traffic Flow to Your Website

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1. UTILITY The number one element that search engines look for when ranking your site is how well it functions for its advertised purpose. This means that the smoother your site operates, the more visitors it will receive. Things like elegant main navigation and descriptive captions for your images can introduce visitors to your message and assist them in finding what they came for. Invest time, money and energy into creating the most useful website possible for your budget. It’s also important to ensure your site works just as well on mobile devices as it does on the desktop. Adjust...

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5 Advantages of Business Intelligence Software

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1. IDENTIFY STRENGTHS AND WEAKNESSES OF YOUR BUSINESS One of the top benefits of business intelligence software is that it makes it easy for you to identify the strengths and weaknesses of your company due to the user-friendly format. You can instantly generate a broad spectrum of reports to give you valuable insight into the daily operations of your business. Business intelligence software also allows your company to frequently capitalize on data-backed ways to improve and to use quantifiable data to gain a competitive edge. 2. ACCESS TO REAL-TIME INFORMATION An additional benefit...

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Why Bespoke Software Is A Smart Choice for Your Business

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ROOM TO GROW WITH YOUR BUSINESS Off-the-shelf software is usually designed to solve a broad set of needs, whether you’ve been in business five minutes or five years. Bespoke software, on the other hand, can be engineered to meet your business needs now while creating opportunities to grow and change along with your business, to give you a technical advantage. At STEP Software, we work with our clients to implement a phased approach that means you only pay for the features you need now, with the freedom to execute the next phase when it makes sense to do so. You get the immediate benefits...

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Satisfying Your Curiosity About 3D Printing

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HISTORY OF 3D PRINTING Although you might think 3D printing is a new technology, it has been around for quite a while. The journey of 3D printing began when Hideo Kodama published a paper in 1981 describing a rapid-prototyping system which made use of photopolymers, an acrylic-based material. When a UV laser beam hits a liquid photopolymer, it turns into a solid. Three years later, Charles Hull invented stereolithography. This machine lets designers make digital models and transform them to print something tangible. The secret of stereolithography lies in its use of the previously...

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Focused IT Consulting Fosters Small Business Innovation

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THE SYSADMIN: WEARER OF MANY HATS A system administrator handles the core of your IT setup. They’re the ones who design and maintain how users, groups of users, computers, and groups of computers behave. This is true whether you’re looking at a specific user or computer, or across the entire network. Adding IT consultants to your company’s roster of reliable resources can ensure your network is optimized and secure.  In many small- to mid-sized businesses, the IT expert is expected to know everything about technology, even if it’s not necessarily computer tech,...

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5 Ways to Spring Clean Your Website

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1. CHECK ALL YOUR LINKS Your website can have between a dozen and hundreds (or even thousands) of links. There are inbound links in your written content that link to other parts of your site, and outbound links that show customers where you sourced your information. If these links are not working properly, then potential customers can end up aggravated – and this tends to mean that they will not become your customers. While this step of the website spring cleaning process may be tedious, it’s incredibly important. Take a few hours out of your day to check that all links are...

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10 Ways Artificial Intelligence is Already Impacting Your Life

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Despite Hollywood’s persistent attempts to convince us otherwise, our world is not overwhelmed by malevolent runaway machines and dangerous robots. Yet functional artificial intelligence is everywhere you look. Here are 10 ways in which AI is already impacting your life: 1. Social media monitoring. It would be impossible for humans to police the huge volume of user-posted videos and other content hosted by social media sites every single day, but AI is filling the gaps. From flagging and deleting copy-protected songs to shutting down depictions of violence, artificial intelligence is helping...

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5 Reasons Why You Should Care About Big Data

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IMPROVE YOUR SERVICES Big Data allows you to improve your products on a level that’s never been possible before. You can fine-tune your offer and make it perfect for your target customer. You can personalize and tweak until your ideal customers feel they’ve found a perfect match. You also get the ability to create and discover complementary products and services. This means you can supply your customers with more than your core offering. This will have a positive effect on customer satisfaction, as well as on your bottom line. DISCOVER NEW PROFIT CENTERS By analyzing...

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5 Ways to Improve Your Voice Search Optimization

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1. SCHEMA MARKUP Search engines scour your site’s metadata in an attempt to rank it accurately. The tags used in a site’s metadata are known as schema markup and can help improve its search engine standing. Consider the terms an individual may use when searching for your site and add relevant tags into your schema markup. It’s important to consider the subtle differences between phrases commonly used in voice searches and the ones in more traditional text-based ones. If you can identify the terms most frequently used in voice searches, adding them to your schema markup...

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7 Notable Uses of the Internet of Things (IoT)

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WEARABLE DEVICES The demand for wearable IoT-enabled devices has multiplied substantially in recent years. Tech giants such as Samsung and Google have invested heavily in wearable devices and technologies. Their overwhelming popularity has millions of people anticipating the release of new models of smartwatches each year. Wearable IoT devices cover a lot of categories including health, fitness, and entertainment. These devices function through software and sensors which gather data. The data is then stored, communicated, and processed to discover insights about its users. VEHICLES The...

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