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Tag: relationships

The Customer Communication Connection

CARING ENOUGH TO KNOW If you didn’t know your child’s favourite sport or remember your mother’s birthday, what would that say about your commitment to the relationship? Really, not as much as you might think. You might be preoccupied or mistaken. But you know that, to your child or your mother, it might seem like you aren’t paying attention. As business people, we have very good intentions to bolster the evidence that shows our customers that we are paying attention. If we care enough to remember details about their business, their purchase history, past requests,...

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