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Tag: marketing

Developers take notes as Twitter rebrands as X – and kills the bird for good

THE POWER OF A BRAND Rebranding could very well be the most strategic decision an organization ever makes. Brand equity, after all, represents the sum total of how customers, end-users, and other stakeholders feel about the organization – and why they choose to interact with it in the first place. It can’t be bought, it must be earned and strengthened over time. Executed well, a rebranding can build on that foundation. It can keep the brand fresh and competitive – even relevant – amid the relentless pace of changing consumer trends, and of course shifting competitive pressures. A botched...

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How an API Can Be Leveraged to Boost Sales

WHAT AN API CAN DO: TECHNICAL DETAILS Before knowing how an API can make you money, you should first understand what an API does. API is a common term used for any component that can be used as a “middleman” between a client application and data (e.g., a third-party developer program and your internal procedures). APIs aren’t only for web applications. They are a part of operating systems that give external software access to low-level computer functionality. APIs can be implemented in many computer systems that allow third-party developers access to internal functionality...

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