8 Landing Page Refinements That Supercharge Search Marketing Conversions
1) CUSTOMIZE HEADLINES
Your landing page’s headline is your first and sometimes only chance to hook your visitor into reading more of your message. Don’t waste it by serving up generic headlines that don’t reflect the visitor’s search intent. Always customize your headline by including the search phrase, the referrer, or any other data you can access. A strongly relevant headline will always perform better than any amount of clever but loosely related wordplay.
2) PERSONALIZE THE CTA
But customization doesn’t need to stop there. The call to action (or...