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7 Common Myths About Hypertext Transfer Protocol Secure (HTTPS) You Shouldn’t Believe

1. IT DOESN’T AFFECT SEO When analyzing the keywords and positions for which websites should rank, search engines place the greatest emphasis on content when calculating how websites should rank. However, HTTPS can still affect search engine optimization (SEO). If your website is powered by HTTPS, Google will favour it over your competitors’ HTTP websites. Google announced in 2014 that HTTPS websites would receive a slight boost in authority since they offer a safer and more secure experience for visitors. While Bing doesn’t use it as a ranking factor, HTTPS may indirectly...

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5 Ways to Improve Your Voice Search Optimization

1. SCHEMA MARKUP Search engines scour your site’s metadata in an attempt to rank it accurately. The tags used in a site’s metadata are known as schema markup and can help improve its search engine standing. Consider the terms an individual may use when searching for your site and add relevant tags into your schema markup. It’s important to consider the subtle differences between phrases commonly used in voice searches and the ones in more traditional text-based ones. If you can identify the terms most frequently used in voice searches, adding them to your schema markup...

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