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Tag: elonmusk

Developers take notes as Twitter rebrands as X – and kills the bird for good

THE POWER OF A BRAND Rebranding could very well be the most strategic decision an organization ever makes. Brand equity, after all, represents the sum total of how customers, end-users, and other stakeholders feel about the organization – and why they choose to interact with it in the first place. It can’t be bought, it must be earned and strengthened over time. Executed well, a rebranding can build on that foundation. It can keep the brand fresh and competitive – even relevant – amid the relentless pace of changing consumer trends, and of course shifting competitive pressures. A botched...

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DeSantis campaign launch livestream meltdown reaffirms Twitter’s tech decline

BIG HOPES, DASHED What should have been a 21st century digital political coming out party quickly turned into an unmitigated technological meltdown as Twitter’s servers failed under the load of an estimated 600,000 visitors. The plan was for Elon Musk to introduce the Florida governor in a Twitter Space virtual livestream, then have DeSantis take the stage and announce his bid. But it quickly devolved into a string of glitchy audio as Musk and his team wrestled with technology that refused to cooperate. After about 20 minutes, Twitter pulled the plug on the livestream. When...

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Ongoing Twitter outages speak volumes about infrastructure’s importance

A GATHERING STORM Whether it’s an API error, or simply a notification that you’ve exceeded your allowed number of followed accounts, it falls well short of a complete outage or a network-wide meltdown. To the typical end-user presented with these errors, Twitter is still largely operational, but it seems to be experiencing a series of annoying glitches here and there. Over time, the annoyance factor adds up. None of this is enough to trigger a mass response from the platform’s 300 million users. Yet. But it is enough to highlight an unwelcome increase in the reports of intermittent outages...

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Twitter, Elon Musk, and a critical lesson for developers

OUTSIDE EXPERTS Hidden in the rapid-fire series of headlines, tweets, kitchen sinks, and aborted verification checkmark introductions was a tiny tidbit of information around programming languages. When Mr. Musk first settled into Twitter’s San Francisco headquarters, CNBC reported he brought along a core team of software engineers and other staff from Tesla’s Autopilot autonomous vehicle team. According to CNBC, Musk has tasked this team to review Twitter’s source code and begin planning for a revamp of the entire platform. It is this decision that deserves to be studied more closely...

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