Skip to main content

Tag: data science

8 Landing Page Refinements That Supercharge Search Marketing Conversions

Written by STEP Software on . Posted in Blog. No Comments on 8 Landing Page Refinements That Supercharge Search Marketing Conversions

1) CUSTOMIZE HEADLINES Your landing page’s headline is your first and sometimes only chance to hook your visitor into reading more of your message. Don’t waste it by serving up generic headlines that don’t reflect the visitor’s search intent. Always customize your headline by including the search phrase, the referrer, or any other data you can access. A strongly relevant headline will always perform better than any amount of clever but loosely related wordplay. 2) PERSONALIZE THE CTA But customization doesn’t need to stop there. The call to action (or...

Continue reading

4 Easy to Understand Machine Learning Methods

Written by STEP Software on . Posted in Blog. No Comments on 4 Easy to Understand Machine Learning Methods

MACHINE LEARNING? Machine learning is a subfield of computer science focused on designing algorithms that can “learn” from data. The discipline intertwines intimately with the field of artificial intelligence. There are two main kinds of machine learning: unsupervised learning and supervised learning. Both are useful in data analysis. Unsupervised learning involves a machine learning algorithm looking at data and finding patterns, frequently referred to as “features.” Supervised learning, on the other hand, is what you do when you have input data as well as...

Continue reading