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Tag: branding

3 Benefits of Mobile Website Optimization

Written by STEP Software on . Posted in Blog. No Comments on 3 Benefits of Mobile Website Optimization

1. IMPROVE SEO RANKINGS One of the main advantages of mobile website optimization is that it is a fantastic way to rank much higher in search engines. A mobile-friendly website that ranks high in Google search results will reach a much wider audience than a site that isn’t optimized for mobile users. Ultimately, reaching a larger audience can increase the bottom line for your business and give you a competitive edge over other companies that fail to create mobile-friendly websites. 2. KEEP USER ATTENTION The speed of a website is essential in today’s digital world, as the...

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5 Tips for Creating a Great UX 

Written by STEP Software on . Posted in Blog. No Comments on 5 Tips for Creating a Great UX 

1. RESEARCH Before you can begin to create an arresting UX, you must first get to know your ideal user. Decide who your site is to be designed for and spend time getting to know the needs and wants of that specific demographic. Market research is crucial to designing a winning UX. Through the use of surveys, questionnaires, and analysis of similar projects, you can create a detailed picture of your average user. Once you have an idea of who will be visiting your site or app, you can tailor your UX to them by implementing design features that are relevant and appropriate. An intimate...

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