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Tag: everything app

Developers take notes as Twitter rebrands as X – and kills the bird for good

THE POWER OF A BRAND Rebranding could very well be the most strategic decision an organization ever makes. Brand equity, after all, represents the sum total of how customers, end-users, and other stakeholders feel about the organization – and why they choose to interact with it in the first place. It can’t be bought, it must be earned and strengthened over time. Executed well, a rebranding can build on that foundation. It can keep the brand fresh and competitive – even relevant – amid the relentless pace of changing consumer trends, and of course shifting competitive pressures. A botched...

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