7 Common Myths About Hypertext Transfer Protocol Secure (HTTPS) You Shouldn’t Believe
1. IT DOESN’T AFFECT SEO
When analyzing the keywords and positions for which websites should rank, search engines place the greatest emphasis on content when calculating how websites should rank. However, HTTPS can still affect search engine optimization (SEO). If your website is powered by HTTPS, Google will favour it over your competitors’ HTTP websites. Google announced in 2014 that HTTPS websites would receive a slight boost in authority since they offer a safer and more secure experience for visitors.
While Bing doesn’t use it as a ranking factor, HTTPS may indirectly...