Search engine optimization is a constant struggle for individuals and small businesses operating on a limited budget. Even large companies are fearful of using strategies that could potentially lead to a damaging penalty. This unease can sometimes lead to inaction, with people being overly cautious about committing to a clear strategy.

While a variety of techniques have been shown to produce results in the search engines, there is no single method that will guarantee results. Therefore, it is important to work with a number of key factors that consistently produce results, while also being willing to adapt to new situations. The following factors make up some of the fundamentals you can be confident in applying, allowing you to build a solid base for your website.

The agile approach to software development has been adopted by a wide range of companies in a number of different industries. True to its name, agile development stresses flexibility, speed and a customer focus. When teams get it right, it reduces time to release, improves team efficiency, and increases customer satisfaction. Many companies, however, continue to get it wrong. Experience shows that the source of some development issues may be misconceptions about agile development. In an effort to set the record straight, here are nine misconceptions and comments to counter those myths and help you get it right.