As technology improves and those advancements become more readily available, the number of people using voice search functions increases. Simply put, neglecting to optimize your site for voice search will inevitably cost you visitors. The optimization process is simple and provides a great return on your investment of time and effort. These five tips will help you improve your Voice Search Optimization (VSO) so that your site can be more easily found and navigated by anyone utilizing the voice search functionality of their devices.

If you use Google, chances are the technology giant is collecting personal data from you. However, many people don't realize that Google is far more than just a search engine. For example, Google offers digital services (like email) and technology products (like tablets and smartphones) that all collect data from users. In short, depending on how many Google products you use, the company could be collecting several types of personal data from you.