User experience (UX) design is an essential aspect of modern technology. Most people interact with technology every day, and there's so much more to it than just the code. Having a paramount UX is all about making different elements of usability and accessibility in a product come together and form one cohesive and pleasant experience for the user. Every interaction that the user has is a reflection of that UX design. The ultimate goal is to understand the context of use for the user base and work within the organization's constraints.

Creating a top-quality business website is essential in standing out from the crowd and giving your company an online competitive edge. However, many small businesses miss out on valuable opportunities (and revenue) by using generic website design templates. Spending the extra money on hiring a professional website designer is a worthwhile investment that offers immense long-term advantages for your company. Here are five main reasons small businesses will benefit from hiring a professional website designer.