You wouldn’t go on a date with a stranger unless you knew at least a little bit about them in advance, would you?

Selecting software developers to help your organization be more effective, competitive, and profitable should follow the same logic. 

When a massive winter storm roared across much of North America in the days leading up to Christmas, no one was surprised when major airlines started cancelling flights.

But over at Southwest Airlines, things were about to get much worse.

“You want how much?”

Software developers often hear this from indignant prospective customers, typically after they’ve shared a quote to develop some new software or update existing code.

This initial reaction may occasionally be followed by an outright rejection of the quote, perhaps with a promise to seek out a cheaper alternative, or even a smart nephew who taught himself to code in the high school computer lab.

Either way, the qualified, experienced developers aren’t getting the business. And the unhappy wannabe-customers may be on the verge of learning an expensive lesson.