Note: This article continues our look at mobile-friendly websites, and why it has become essential for all businesses to have a mobile-first web presence. For guidance on making the business case within your own organization, check out our earlier article – Your business needs a mobile-friendly website. Here’s why.

Have you ever thought about making your website more mobile-friendly?

You should. 

If your goal is to thrive in the world of business, you've got to stay on top of emerging trends and try to anticipate that next big thing. Among the leading technology trends you should consider for your business is having a mobile app. Having an app is a key advantage in today's marketplace, and STEP Software has seen remarkable results when our customers reap the rewards of the custom apps we build for them. If you don't already have an app for your business, keep reading to find out why you should.

The vast majority of people frequently use mobile devices to access websites instead of using desktop computers. Creating a mobile-friendly website offers many advantages and is an excellent way to expand the outreach of your company. A mobile-friendly site makes it easy for users to explore your website from any location and is a fantastic way to improve the user experience in today's digital world. Interested in learning more? Here are three of the main benefits of mobile optimization for a business website.

Creating a top-quality business website is essential in standing out from the crowd and giving your company an online competitive edge. However, many small businesses miss out on valuable opportunities (and revenue) by using generic website design templates. Spending the extra money on hiring a professional website designer is a worthwhile investment that offers immense long-term advantages for your company. Here are five main reasons small businesses will benefit from hiring a professional website designer.

As technology improves and those advancements become more readily available, the number of people using voice search functions increases. Simply put, neglecting to optimize your site for voice search will inevitably cost you visitors. The optimization process is simple and provides a great return on your investment of time and effort. These five tips will help you improve your Voice Search Optimization (VSO) so that your site can be more easily found and navigated by anyone utilizing the voice search functionality of their devices.