Many businesses struggle to attract sufficient levels of traffic to their site. Increasing the number of visitors a website receives isn't always easy, but it is often surprisingly simple. Many websites can improve their situation by adhering to a few basic principles. These five tips will enable you to create a better performing site that regularly attracts a larger number of visitors. Let's take a quick look at some foundational ways to improve your website so it attracts more traffic on an ongoing basis.

When people think of spring cleaning, they think of dusting and airing out their homes - as well as tackling any large cleaning projects they haven't done in a while. But when was the last time you gave your website a thorough cleaning? Or, have you never realized that such a thing needed to be done?

If the latter applies to you, there is no need to fret. Many professionals or business owners don't realize that websites can get old and stale, much like their homes do in winter. While once a year should suffice for your website's deep clean, it's a good idea to tackle this project any time there seems to be a drop in leads, engagement, or lead-to-customer ratio. Yes, an old website can cause a significant decrease across the board.

So, how do you spring clean your company's website?