On the surface, TikTok is a popular video sharing app where cool kids gather virtually to share the latest viral content, from dance videos to memes and challenges.

It is as seemingly trivial as a socially enabled app can be.

Yet, after the Canadian government’s decision to ban the app on all federal employee devices, businesses everywhere must ask themselves a simple question: should their employees be allowed to use TikTok on their company devices? Or, should they follow the government’s lead and issue their own removal notice?