Big Data sounds like a scary concept. The term tends to be met with mixed emotions, with many business owners interested in finding out how Big Data can help them grow. Yet, they may still experience skepticism, doubt, and a bit of justified intimidation.

Hopefully, what you find in this post will help shed some light on the issue. Big Data simply stands for large amounts of data collected from a variety of sources. Without going into technical details, here are some ways Big Data can be used to your advantage.

How Could Your Business Use Web Scraping Software to Increase Profits?

Data is gold in modern business, and there's huge money to be made in mining it from the world's largest information source: the internet. For proof of this, you only need look as far as Google, which has built a multi-billion dollar business largely on the back of manipulating other people's published data.