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Janalynne Rogers

Named "InPrivate Desktop," Microsoft accidentally let it slip that one of the near future releases of Windows 10 will include a sandboxed virtual machine where end users can run untrusted applications. Sandbox environments have long been a tradition for developers and cybersecurity experts when they need to run applications that could harm the underlying operating system. Although this environment has been a tradition for testing applications, this new Windows 10 feature will now be included with the operating system providing a safe testing environment rather than requiring developers to set up a new one.

Finding high-volume, low-cost keywords is an excellent foundation for profitable search marketing. But it's only half of the story. Your landing pages need to convert, and the conversion rate they achieve will make or break a campaign's bottom line. Surprisingly small changes can make a huge difference to conversion rates. Here are eight tweaks and tactics that are proven to give online marketing campaigns a generous boost.

Which animal is known for its ingenuity and agility, and would be worthy of building your brand around? Can you guess?

Traditionally, a mascot is an animal or object used to represent a group with a common identity. This includes schools, sports teams, organizations, charities, and brands. The choice of mascot often embodies an organization’s most desirable qualities and characteristics, aligned with the brand’s spirit, and is reflected in its daily operations.

Let’s continue the mascot guessing game, shall we? Here’s another hint: STEP Software serves our clients with solutions that are nimble, agile, and resourceful. And we pride ourselves on hiring team members who aren’t only skillful, they’re clever.

Figure it out? For those of you playing along at home, we’ll give you a clue:

Tuesday, 15 January 2019 16:04

5 Tips for Creating a Great UX 

User experience is possibly the most important aspect of any design project. The end goal of any developer or designer should be to create the slickest, most professional, and easy-to-use product they possibly can. Great UX has a proven impact on conversion rates, retention rates and ROI so getting it right is hugely beneficial to your project. Here are five tips for creating an unforgettable user experience.

Identity theft is becoming increasingly popular, and it is critical to keep your information out of the hands of cybercriminals. Of course, protecting your online identity for an individual or business is not always an easy task, as new cyber threats continue to emerge on a daily basis. However, choosing to use an IT provider can keep your personal information out of the hands of unauthorized users and is a worthy investment for small- to medium-sized businesses in today's connected work environment.

Here are just three ways that a managed IT service provider can protect your online identity in the workplace.

Wednesday, 19 December 2018 13:57

Our STEP Holiday Message

The holidays are upon us, and with them comes a chance to reach out in a meaningful way to all of you who have helped shape STEP Software into what it is today.

We’d like to take a brief time out from the festivities to let you know we’re thinking of you and wishing you all the best as we head into 2019. May you and yours enjoy the spoils of success arising out of opportunities born in the blank slate that is another new year!

Data analysis in the 21st century increasingly relies upon the field of "machine learning." It has had incredible success in a wide range of applications, especially in business and finance.

The field is also an area of computer science that is full of mathematics and hard-to-decipher lingo. If you're not sure what those machine learning gurus are talking about, the following is an excellent place to start.

Search engine optimization is a constant struggle for individuals and small businesses operating on a limited budget. Even large companies are fearful of using strategies that could potentially lead to a damaging penalty. This unease can sometimes lead to inaction, with people being overly cautious about committing to a clear strategy.

While a variety of techniques have been shown to produce results in the search engines, there is no single method that will guarantee results. Therefore, it is important to work with a number of key factors that consistently produce results, while also being willing to adapt to new situations. The following factors make up some of the fundamentals you can be confident in applying, allowing you to build a solid base for your website.

RFID technology has become commonplace in our world and is a popular way to track the movement of goods -- whether it's a t-shirt moving around a retail store, a box entering a warehouse or a runner competing in a marathon.

RFID stands for Radio Frequency Identification and was designed as a way to create a unique identity, or digital footprint, for an object. RFID functions the same way a barcode on a cereal box or a magnetic strip found on an identification card. Similar to a barcode, an RFID tag must be "read" in order to identify the object associated with it.

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5 Tips for Creating a Great UX  - STEP Software Inc. - Custom Software Development https://t.co/I4cPf4ngRS https://t.co/PmPDcrLJwr


Our exceptional talented developers and supportive team, combined with our highly effective, well-developed methodology has provided custom applications to Fortune 500 corporations and entrepreneurial companies.

 

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